Major Financial Institution + SMART DESIGn
Service blueprinting the Commercial Card experience
Industry
Strategic Design Consulting
Role
Lead UX/UI Designer
Team
Lead Strategist
Timeline
4 months, 2022
Context
Smart Design partnered with a major financial institution to help diagnose where clients experience problems in the Commercial Card experience.
Our goals were to identify the end-to-end Commercial Card client experience, provide a clear picture of customer needs and how intenral processes affect the client experience, and create actionable tools that visualize their processes and help prioritize gaps.
process
50+
9
400+
While the details of this project are confidential, our client shared that the toolkit was instrumental in creating leadership alignment and resulted in a socialization plan of the artifacts and multiple follow on initiatives for gaps identified by our process maps. Pease reach out to learn more about my contributions.
